{ "cells": [ { "cell_type": "markdown", "id": "83205bc6", "metadata": {}, "source": [ "# Exercices pratiques — Python pour le marketing digital\n", "\n", "\n", "\n", "| Référence | Contenu principal |\n", "|-----------|-------------------|\n", "| **Cours 1** | Notebook, variables, types (`int`, `float`, `str`, `bool`), `print`, f-strings, KPI (CPC, taux), listes et `len` |\n", "| **Cours 2** | `range`, boucles `for`, listes + boucles, deux listes parallèles, `if` / `else` |\n", "| **Cours 3** | Chaînes : concaténation, `len`, `upper`, `lower` ; listes : index, modification |\n", "| **Cours 4** | `for` sur listes, `for i in range(len(...))`, `if` / `elif` / `else`, boucle + condition |\n", "\n", "**Méthode :** complète chaque cellule **TODO**, exécute, puis ouvre la section **Corrections** en bas.\n", "\n", "\n", "---\n" ] }, { "cell_type": "markdown", "id": "6d1a1b4b", "metadata": {}, "source": [ "## Partie A — Cours 1 : variables, types et KPI\n", "\n", "### Exercice A1 (guidé) — Une campagne, deux indicateurs\n", "\n", "1. Crée : `nom_campagne` (texte), `budget`, `clics`, `conversions`.\n", "2. Calcule `cpc = budget / clics` et `taux_conversion = conversions / clics`.\n", "3. Affiche **une phrase** avec une f-string : `Campagne ... : CPC = ... , taux = ...`\n" ] }, { "cell_type": "code", "execution_count": 1, "id": "a1", "metadata": {}, "outputs": [], "source": [ "# TODO — Exercice A1\n", "pass\n" ] }, { "cell_type": "markdown", "id": "9d774874", "metadata": {}, "source": [ "### Exercice A2 (autonomie) — Comparer deux campagnes\n", "\n", "Même logique pour **deux** campagnes. Affiche deux lignes récapitulatives puis une phrase indiquant **quelle** campagne a le **meilleur** taux (utilise `if` / `elif` / `else` si besoin pour l'égalité).\n" ] }, { "cell_type": "code", "execution_count": 2, "id": "a2", "metadata": {}, "outputs": [], "source": [ "# TODO — Exercice A2\n", "pass\n" ] }, { "cell_type": "markdown", "id": "f2ad10db", "metadata": {}, "source": [ "### Exercice A3 — Suivre les assignations (comme au Cours 1)\n", "\n", "Sans exécuter au début, devine la valeur finale de `x` :\n", "\n", "1. `x = 4`\n", "2. `x = x * 5`\n", "3. `x = x - 7`\n", "\n", "Écris ta réponse en **commentaire**, puis décommente le code pour vérifier.\n" ] }, { "cell_type": "code", "execution_count": 3, "id": "a3", "metadata": {}, "outputs": [], "source": [ "# TODO — Exercice A3\n", "# Valeur attendue avant exécution : x = ...\n", "\n", "# x = 4\n", "# x = x * 5\n", "# x = x - 7\n", "# print(x)\n", "\n", "pass\n" ] }, { "cell_type": "markdown", "id": "36b6c74e", "metadata": {}, "source": [ "### Exercice A4 — Types marketing\n", "\n", "Crée quatre variables : un entier (impressions), un float (ex. CTR 0.07), une chaîne (marque), un booléen (campagne active). Affiche chaque valeur **et** `type(...)`.\n" ] }, { "cell_type": "code", "execution_count": 4, "id": "a4", "metadata": {}, "outputs": [], "source": [ "# TODO — Exercice A4\n", "pass\n" ] }, { "cell_type": "markdown", "id": "a5md7f2c", "metadata": {}, "source": [ "### Exercice A5 — Listes alignées (sans boucle, fin du Cours 1)\n", "\n", "Crée deux listes de même longueur :\n", "\n", "- `supports = [\"Meta\", \"Google\", \"TikTok\"]`\n", "- `depenses = [200, 350, 120]` (euros)\n", "\n", "1. Affiche le nombre de supports avec `len(supports)`.\n", "2. Affiche le **premier** support et la **dernière** dépense (indices `0` et `len(depenses) - 1`).\n", "3. Modifie la dépense à l’index `1` (Google) pour la passer à **400**.\n", "4. Affiche la liste `depenses` après modification.\n" ] }, { "cell_type": "code", "execution_count": 5, "id": "a5code91", "metadata": {}, "outputs": [], "source": [ "# TODO — Exercice A5\n", "pass\n" ] }, { "cell_type": "markdown", "id": "ac9f3f0d", "metadata": {}, "source": [ "### Exercice B1 — Indices et modification\n", "\n", "Données :\n" ] }, { "cell_type": "code", "execution_count": 7, "id": "b2data", "metadata": {}, "outputs": [], "source": [ "campagnes = [\"SEA\", \"Social\", \"Email\", \"Affichage\"]\n", "budgets = [900, 400, 250, 600]\n" ] }, { "cell_type": "markdown", "id": "b308193e", "metadata": {}, "source": [ "1. Affiche le **premier** nom de campagne et le **dernier** budget (utilise `len` pour le dernier index).\n", "2. Passe le budget de `\"Email\"` à **300**.\n", "3. Affiche `budgets` mis à jour.\n" ] }, { "cell_type": "code", "execution_count": 8, "id": "b2", "metadata": {}, "outputs": [], "source": [ "# TODO — Exercice B2 (exécute la cellule données juste au-dessus si besoin)\n", "pass\n" ] }, { "cell_type": "markdown", "id": "6653ebaf", "metadata": {}, "source": [ "## Partie C — Cours 2 et 4 : `range` et boucles `for`\n", "\n", "### Exercice C1 — Trois `range`\n", "\n", "Trois `print(list(range(...)))` pour obtenir :\n", "\n", "1. Les entiers de **5 à 9** inclus.\n", "2. Les multiples de **50** de 0 à 200 inclus : `0, 50, 100, 150, 200`.\n", "3. Les entiers **pairs** de 2 à 10 inclus : `2, 4, 6, 8, 10`.\n" ] }, { "cell_type": "code", "execution_count": 10, "id": "c1", "metadata": {}, "outputs": [], "source": [ "# TODO — Exercice C1\n", "pass\n" ] }, { "cell_type": "markdown", "id": "45af2b45", "metadata": {}, "source": [ "### Exercice C2 — Boucles `for` et `range`\n", "\n", "1. `Touchpoint 1` … `Touchpoint 4`.\n", "2. `Push jour 1` … `Push jour 5`.\n" ] }, { "cell_type": "code", "execution_count": 11, "id": "c2", "metadata": {}, "outputs": [], "source": [ "# TODO — Exercice C2\n", "pass\n" ] }, { "cell_type": "markdown", "id": "978484ee", "metadata": {}, "source": [ "### Exercice C3 — Parcourir une liste\n", "\n", "Liste `canaux` (au moins 4 éléments). Boucle `for canal in canaux:` → affiche `Canal actif : ...` pour chaque canal.\n" ] }, { "cell_type": "code", "execution_count": 12, "id": "c3", "metadata": {}, "outputs": [], "source": [ "# TODO — Exercice C3\n", "pass\n" ] }, { "cell_type": "markdown", "id": "c4md8a1e", "metadata": {}, "source": [ "### Exercice C4 — Boucle + accumulateur (logique du Cours 2)\n", "\n", "On a les dépenses journalières d’une campagne (liste d’entiers) :\n", "\n", "`depenses_jour = [80, 45, 120, 30, 95]`\n", "\n", "1. Parcours la liste avec `for montant in depenses_jour:`.\n", "2. À chaque fois que `montant` est **strictement supérieur** à `50`, augmente une variable `nb_jours_forts` de **1** (initialise `nb_jours_forts = 0` avant la boucle).\n", "3. Après la boucle, affiche : `Jours au-dessus de 50 euros : ...` avec la valeur finale de `nb_jours_forts`.\n" ] }, { "cell_type": "code", "execution_count": 13, "id": "c4code22", "metadata": {}, "outputs": [], "source": [ "# TODO — Exercice C4\n", "depenses_jour = [80, 45, 120, 30, 95]\n", "pass\n" ] }, { "cell_type": "markdown", "id": "748ad79b", "metadata": {}, "source": [ "## Partie D — Cours 4 : listes parallèles et conditions\n", "\n", "### Exercice D1 — Mini reporting avec indice\n", "\n", "Deux listes de même longueur `noms` et `scores`. Boucle `for i in range(len(noms)):` → affiche `Lead ... — score ...`.\n" ] }, { "cell_type": "code", "execution_count": 14, "id": "d1", "metadata": {}, "outputs": [], "source": [ "# TODO — Exercice D1\n", "pass\n" ] }, { "cell_type": "markdown", "id": "120b13c6", "metadata": {}, "source": [ "### Exercice D2 — `if` / `elif` / `else` (segment budget)\n", "\n", "`budget = 750` (change pour tester). Affiche :\n", "\n", "- `\"Gros budget\"` si `budget >= 1000`\n", "- `\"Budget moyen\"` si `500 <= budget < 1000`\n", "- `\"Petit budget\"` sinon\n" ] }, { "cell_type": "code", "execution_count": 15, "id": "d2", "metadata": {}, "outputs": [], "source": [ "# TODO — Exercice D2\n", "pass\n" ] }, { "cell_type": "markdown", "id": "fc3b6f7e", "metadata": {}, "source": [ "### Exercice D3 — Relances (style mini-examen)\n", "\n", "Données :\n" ] }, { "cell_type": "code", "execution_count": 16, "id": "d3data", "metadata": {}, "outputs": [], "source": [ "clients = [\"Sara\", \"Tom\", \"Lina\", \"Yan\", \"Noa\"]\n", "montants = [95, 40, 150, 20, 200]\n", "seuil_relance = 70\n" ] }, { "cell_type": "markdown", "id": "a4d0964c", "metadata": {}, "source": [ "1. `for i in range(len(clients)):`.\n", "2. Affiche `A relancer` si `montants[i] < seuil_relance`, sinon `Client actif`.\n", "3. Compte `nb_relance` (clients à relancer).\n", "4. Après la boucle : `Nombre total de clients a relancer : ...`\n" ] }, { "cell_type": "code", "execution_count": 17, "id": "d3", "metadata": {}, "outputs": [], "source": [ "# TODO — Exercice D3\n", "pass\n" ] }, { "cell_type": "markdown", "id": "6b973563", "metadata": {}, "source": [ "### Exercice D4 (bonus) — Trois catégories\n", "\n", "Avec les mêmes `clients` et `montants` :\n", "\n", "- `Client premium` si montant `>= 180`\n", "- `Client actif` si `70 <= montant < 180`\n", "- `A relancer` si montant `< 70`\n", "\n", "Une ligne par client : prénom + catégorie.\n" ] }, { "cell_type": "code", "execution_count": 18, "id": "d4", "metadata": {}, "outputs": [], "source": [ "# TODO — Exercice D4 (bonus)\n", "pass\n" ] }, { "cell_type": "markdown", "id": "507a56c8", "metadata": {}, "source": [ "---\n", "\n", "## Entraînement type « mi-parcours » (≈ 45–60 min)\n", "\n", "**Barème indicatif (20 pts)** : E1 = 4, E2 = 4, E3 = 5, E4 = 7, bonus = +2.\n" ] }, { "cell_type": "markdown", "id": "cac8d30b", "metadata": {}, "source": [ "### Examen blanc — E1 (4 pts)\n", "\n", "Campagne `\"Soldes_Hiver\"`, budget `360`, clics `90`, conversions `9`. Variables, CPC, taux, phrase f-string.\n" ] }, { "cell_type": "code", "execution_count": 19, "id": "e1", "metadata": {}, "outputs": [], "source": [ "# Examen blanc E1\n", "pass\n" ] }, { "cell_type": "markdown", "id": "db778aac", "metadata": {}, "source": [ "### Examen blanc — E2 (4 pts)\n", "\n", "Données :\n" ] }, { "cell_type": "code", "execution_count": 20, "id": "e2data", "metadata": {}, "outputs": [], "source": [ "campagnes_ex = [\"TikTok\", \"Meta\", \"YouTube\", \"LinkedIn\"]\n", "budgets_ex = [420, 310, 880, 150]\n" ] }, { "cell_type": "markdown", "id": "27b0dc77", "metadata": {}, "source": [ "1. Premier élément de `campagnes_ex`.\n", "2. Dernier budget de `budgets_ex`.\n", "3. Budget de `\"YouTube\"` → **950**.\n", "4. Longueur de chaque liste.\n" ] }, { "cell_type": "code", "execution_count": 21, "id": "e2", "metadata": {}, "outputs": [], "source": [ "# Examen blanc E2\n", "pass\n" ] }, { "cell_type": "markdown", "id": "3322e8e1", "metadata": {}, "source": [ "### Examen blanc — E3 (5 pts)\n", "\n", "1. `range` : afficher `Semaine 1` … `Semaine 4`.\n", "2. Parcourir `medias` (cellule code ci-dessous), une ligne par média.\n", "3. Boucle : `Notification #1` … `Notification #5`.\n" ] }, { "cell_type": "code", "execution_count": 22, "id": "e3", "metadata": {}, "outputs": [], "source": [ "medias = [\"Audio\", \"Video\", \"Display\", \"Native\"]\n", "\n", "# Examen blanc E3\n", "pass\n" ] }, { "cell_type": "markdown", "id": "3e5d9020", "metadata": {}, "source": [ "### Examen blanc — E4 (7 pts)\n", "\n", "Données :\n" ] }, { "cell_type": "code", "execution_count": 23, "id": "e4data", "metadata": {}, "outputs": [], "source": [ "clients_ex = [\"Eva\", \"Leo\", \"Mia\", \"Sam\", \"Zoe\"]\n", "montants_ex = [55, 120, 75, 30, 210]\n", "seuil = 80\n" ] }, { "cell_type": "markdown", "id": "be5956e9", "metadata": {}, "source": [ "1. `for i in range(len(...))`.\n", "2. Si montant **strictement** inférieur à `seuil` → `Relance conseillee`, sinon `Panier OK`.\n", "3. Variable `nb_relance` qui compte les relances.\n", "4. Affiche `Nombre total de relances conseillees : ...`\n" ] }, { "cell_type": "code", "execution_count": 24, "id": "e4", "metadata": {}, "outputs": [], "source": [ "# Examen blanc E4\n", "pass\n" ] }, { "cell_type": "markdown", "id": "c5989005", "metadata": {}, "source": [ "### Examen blanc — Bonus (+2 pts)\n", "\n", "Mêmes listes : `VIP` si `>= 150`, `Standard` si `80 <= montant < 150`, `A risque` si `< 80`. Une ligne : prénom + catégorie.\n" ] }, { "cell_type": "code", "execution_count": 25, "id": "e5", "metadata": {}, "outputs": [], "source": [ "# Examen blanc — Bonus\n", "pass\n" ] }, { "cell_type": "markdown", "id": "89435246", "metadata": {}, "source": [ "---\n", "\n", "## Corrections\n" ] }, { "cell_type": "markdown", "id": "1eaba950", "metadata": {}, "source": [ "### Correction A1\n" ] }, { "cell_type": "code", "execution_count": 26, "id": "8fecdc8a", "metadata": {}, "outputs": [ { "name": "stdout", "output_type": "stream", "text": [ "Campagne Retargeting panier : CPC = 3.0 , taux = 0.1\n" ] } ], "source": [ "# Correction A1\n", "nom_campagne = \"Retargeting panier\"\n", "budget = 480\n", "clics = 160\n", "conversions = 16\n", "cpc = budget / clics\n", "taux_conversion = conversions / clics\n", "print(f\"Campagne {nom_campagne} : CPC = {cpc} , taux = {taux_conversion}\")\n" ] }, { "cell_type": "markdown", "id": "56989925", "metadata": {}, "source": [ "### Correction A2\n" ] }, { "cell_type": "code", "execution_count": 27, "id": "c38016c8", "metadata": {}, "outputs": [ { "name": "stdout", "output_type": "stream", "text": [ "Campagne A — taux 0.08\n", "Campagne B — taux 0.05\n", "Meilleur taux : campagne A\n" ] } ], "source": [ "# Correction A2\n", "budget_a, clics_a, conv_a = 300, 150, 12\n", "budget_b, clics_b, conv_b = 450, 300, 15\n", "ta, tb = conv_a / clics_a, conv_b / clics_b\n", "print(f\"Campagne A — taux {ta}\")\n", "print(f\"Campagne B — taux {tb}\")\n", "if ta > tb:\n", " print(\"Meilleur taux : campagne A\")\n", "elif tb > ta:\n", " print(\"Meilleur taux : campagne B\")\n", "else:\n", " print(\"Egalite des taux\")\n" ] }, { "cell_type": "markdown", "id": "2c9d6ba8", "metadata": {}, "source": [ "### Correction A3\n" ] }, { "cell_type": "code", "execution_count": 28, "id": "f4702ab4", "metadata": {}, "outputs": [ { "name": "stdout", "output_type": "stream", "text": [ "13\n" ] } ], "source": [ "# Correction A3 — x vaut 13\n", "x = 4\n", "x = x * 5\n", "x = x - 7\n", "print(x)\n" ] }, { "cell_type": "markdown", "id": "6f1a9a9e", "metadata": {}, "source": [ "### Correction A4\n" ] }, { "cell_type": "code", "execution_count": 29, "id": "48de60f4", "metadata": {}, "outputs": [ { "name": "stdout", "output_type": "stream", "text": [ "10000 \n", "0.052 \n", "ShopNow \n", "True \n" ] } ], "source": [ "# Correction A4\n", "impressions = 10000\n", "ctr = 0.052\n", "marque = \"ShopNow\"\n", "active = True\n", "print(impressions, type(impressions))\n", "print(ctr, type(ctr))\n", "print(marque, type(marque))\n", "print(active, type(active))\n" ] }, { "cell_type": "markdown", "id": "a5corrmd01", "metadata": {}, "source": [ "### Correction A5\n" ] }, { "cell_type": "code", "execution_count": 30, "id": "a5corrcode", "metadata": {}, "outputs": [ { "name": "stdout", "output_type": "stream", "text": [ "Nombre de supports: 3\n", "Premier support: Meta\n", "Derniere depense: 120\n", "Depenses mises a jour: [200, 400, 120]\n" ] } ], "source": [ "# Correction A5 — parallel lists without loops (Course 1)\n", "supports = [\"Meta\", \"Google\", \"TikTok\"]\n", "depenses = [200, 350, 120]\n", "\n", "print(\"Nombre de supports:\", len(supports))\n", "print(\"Premier support:\", supports[0])\n", "print(\"Derniere depense:\", depenses[len(depenses) - 1])\n", "\n", "depenses[1] = 400\n", "print(\"Depenses mises a jour:\", depenses)\n" ] }, { "cell_type": "markdown", "id": "233d32dd", "metadata": {}, "source": [ "### Correction B1\n" ] }, { "cell_type": "code", "execution_count": 31, "id": "acaf944c", "metadata": {}, "outputs": [ { "name": "stdout", "output_type": "stream", "text": [ "Promo sur Casque audio au Canada\n", "12\n", "CASQUE AUDIO\n", "casque audio\n" ] } ], "source": [ "# Correction B1\n", "produit = \"Casque audio\"\n", "pays_cible = \"Canada\"\n", "phrase = \"Promo sur \" + produit + \" au \" + pays_cible\n", "print(phrase)\n", "print(len(produit))\n", "print(produit.upper())\n", "print(produit.lower())\n" ] }, { "cell_type": "markdown", "id": "af3658b9", "metadata": {}, "source": [ "### Correction B2\n" ] }, { "cell_type": "code", "execution_count": 32, "id": "024a8101", "metadata": {}, "outputs": [ { "name": "stdout", "output_type": "stream", "text": [ "SEA 600\n", "[900, 400, 300, 600]\n" ] } ], "source": [ "# Correction B2\n", "campagnes = [\"SEA\", \"Social\", \"Email\", \"Affichage\"]\n", "budgets = [900, 400, 250, 600]\n", "print(campagnes[0], budgets[len(budgets) - 1])\n", "budgets[2] = 300\n", "print(budgets)\n" ] }, { "cell_type": "markdown", "id": "21850508", "metadata": {}, "source": [ "### Correction B3\n" ] }, { "cell_type": "code", "execution_count": 33, "id": "7d7efd2f", "metadata": {}, "outputs": [ { "name": "stdout", "output_type": "stream", "text": [ "La campagne Social a un budget de 400 euros.\n" ] } ], "source": [ "# Correction B3\n", "campagnes = [\"SEA\", \"Social\", \"Email\", \"Affichage\"]\n", "budgets = [900, 400, 250, 600]\n", "i = 1\n", "print(\"La campagne \" + campagnes[i] + \" a un budget de \" + str(budgets[i]) + \" euros.\")\n" ] }, { "cell_type": "markdown", "id": "f7dfc79a", "metadata": {}, "source": [ "### Correction C1\n" ] }, { "cell_type": "code", "execution_count": 34, "id": "bb5a1ee0", "metadata": {}, "outputs": [ { "name": "stdout", "output_type": "stream", "text": [ "[5, 6, 7, 8, 9]\n", "[0, 50, 100, 150, 200]\n", "[2, 4, 6, 8, 10]\n" ] } ], "source": [ "# Correction C1\n", "print(list(range(5, 10)))\n", "print(list(range(0, 201, 50)))\n", "print(list(range(2, 11, 2)))\n" ] }, { "cell_type": "markdown", "id": "82a06af9", "metadata": {}, "source": [ "### Correction C2\n" ] }, { "cell_type": "code", "execution_count": 35, "id": "5f70a298", "metadata": {}, "outputs": [ { "name": "stdout", "output_type": "stream", "text": [ "Touchpoint 1\n", "Touchpoint 2\n", "Touchpoint 3\n", "Touchpoint 4\n", "Push jour 1\n", "Push jour 2\n", "Push jour 3\n", "Push jour 4\n", "Push jour 5\n" ] } ], "source": [ "# Correction C2\n", "for t in range(1, 5):\n", " print(f\"Touchpoint {t}\")\n", "for j in range(1, 6):\n", " print(f\"Push jour {j}\")\n" ] }, { "cell_type": "markdown", "id": "72c79a22", "metadata": {}, "source": [ "### Correction C3\n" ] }, { "cell_type": "code", "execution_count": 36, "id": "0d8c0bb3", "metadata": {}, "outputs": [ { "name": "stdout", "output_type": "stream", "text": [ "Canal actif : Email\n", "Canal actif : SMS\n", "Canal actif : Push\n", "Canal actif : WhatsApp\n" ] } ], "source": [ "# Correction C3\n", "canaux = [\"Email\", \"SMS\", \"Push\", \"WhatsApp\"]\n", "for canal in canaux:\n", " print(f\"Canal actif : {canal}\")\n" ] }, { "cell_type": "markdown", "id": "c4corrmd02", "metadata": {}, "source": [ "### Correction C4\n" ] }, { "cell_type": "code", "execution_count": 37, "id": "c4corrcode", "metadata": {}, "outputs": [ { "name": "stdout", "output_type": "stream", "text": [ "Jours au-dessus de 50 euros : 3\n" ] } ], "source": [ "# Correction C4 — loop with a counter (Course 2 style)\n", "depenses_jour = [80, 45, 120, 30, 95]\n", "nb_jours_forts = 0\n", "for montant in depenses_jour:\n", " if montant > 50:\n", " nb_jours_forts = nb_jours_forts + 1\n", "print(f\"Jours au-dessus de 50 euros : {nb_jours_forts}\")\n" ] }, { "cell_type": "markdown", "id": "be18b697", "metadata": {}, "source": [ "### Correction D1\n" ] }, { "cell_type": "code", "execution_count": 38, "id": "5af34510", "metadata": {}, "outputs": [ { "name": "stdout", "output_type": "stream", "text": [ "Lead Ana — score 12\n", "Lead Ben — score 44\n", "Lead Cleo — score 38\n" ] } ], "source": [ "# Correction D1\n", "noms = [\"Ana\", \"Ben\", \"Cleo\"]\n", "scores = [12, 44, 38]\n", "for i in range(len(noms)):\n", " print(f\"Lead {noms[i]} — score {scores[i]}\")\n" ] }, { "cell_type": "markdown", "id": "9c4338df", "metadata": {}, "source": [ "### Correction D2\n" ] }, { "cell_type": "code", "execution_count": 39, "id": "f09a662e", "metadata": {}, "outputs": [ { "name": "stdout", "output_type": "stream", "text": [ "Budget moyen\n" ] } ], "source": [ "# Correction D2\n", "budget = 750\n", "if budget >= 1000:\n", " print(\"Gros budget\")\n", "elif budget >= 500:\n", " print(\"Budget moyen\")\n", "else:\n", " print(\"Petit budget\")\n" ] }, { "cell_type": "markdown", "id": "f215c021", "metadata": {}, "source": [ "### Correction D3\n" ] }, { "cell_type": "code", "execution_count": 40, "id": "04956c3c", "metadata": {}, "outputs": [ { "name": "stdout", "output_type": "stream", "text": [ "Sara : Client actif\n", "Tom : A relancer\n", "Lina : Client actif\n", "Yan : A relancer\n", "Noa : Client actif\n", "Nombre total de clients a relancer : 2\n" ] } ], "source": [ "# Correction D3\n", "clients = [\"Sara\", \"Tom\", \"Lina\", \"Yan\", \"Noa\"]\n", "montants = [95, 40, 150, 20, 200]\n", "seuil_relance = 70\n", "nb_relance = 0\n", "for i in range(len(clients)):\n", " if montants[i] < seuil_relance:\n", " print(f\"{clients[i]} : A relancer\")\n", " nb_relance = nb_relance + 1\n", " else:\n", " print(f\"{clients[i]} : Client actif\")\n", "print(f\"Nombre total de clients a relancer : {nb_relance}\")\n" ] }, { "cell_type": "markdown", "id": "77f0c185", "metadata": {}, "source": [ "### Correction D4\n" ] }, { "cell_type": "code", "execution_count": 41, "id": "ae2fac3f", "metadata": {}, "outputs": [ { "name": "stdout", "output_type": "stream", "text": [ "Sara — Client actif\n", "Tom — A relancer\n", "Lina — Client actif\n", "Yan — A relancer\n", "Noa — Client premium\n" ] } ], "source": [ "# Correction D4 (bonus)\n", "clients = [\"Sara\", \"Tom\", \"Lina\", \"Yan\", \"Noa\"]\n", "montants = [95, 40, 150, 20, 200]\n", "for i in range(len(clients)):\n", " m = montants[i]\n", " if m >= 180:\n", " cat = \"Client premium\"\n", " elif m >= 70:\n", " cat = \"Client actif\"\n", " else:\n", " cat = \"A relancer\"\n", " print(f\"{clients[i]} — {cat}\")\n" ] }, { "cell_type": "markdown", "id": "6f02e4cf", "metadata": {}, "source": [ "### Correction E1\n" ] }, { "cell_type": "code", "execution_count": 42, "id": "84ee5a7d", "metadata": {}, "outputs": [ { "name": "stdout", "output_type": "stream", "text": [ "Campagne Soldes_Hiver : CPC = 4.0 , taux = 0.1\n" ] } ], "source": [ "# Correction E1\n", "nom = \"Soldes_Hiver\"\n", "budget = 360\n", "clics = 90\n", "conversions = 9\n", "cpc = budget / clics\n", "taux = conversions / clics\n", "print(f\"Campagne {nom} : CPC = {cpc} , taux = {taux}\")\n" ] }, { "cell_type": "markdown", "id": "63bce534", "metadata": {}, "source": [ "### Correction E2\n" ] }, { "cell_type": "code", "execution_count": 43, "id": "ba0a23c0", "metadata": {}, "outputs": [ { "name": "stdout", "output_type": "stream", "text": [ "TikTok\n", "150\n", "4 4\n", "[420, 310, 950, 150]\n" ] } ], "source": [ "# Correction E2\n", "campagnes_ex = [\"TikTok\", \"Meta\", \"YouTube\", \"LinkedIn\"]\n", "budgets_ex = [420, 310, 880, 150]\n", "print(campagnes_ex[0])\n", "print(budgets_ex[len(budgets_ex) - 1])\n", "budgets_ex[2] = 950\n", "print(len(campagnes_ex), len(budgets_ex))\n", "print(budgets_ex)\n" ] }, { "cell_type": "markdown", "id": "e4e5dfe9", "metadata": {}, "source": [ "### Correction E3\n" ] }, { "cell_type": "code", "execution_count": 44, "id": "73c31191", "metadata": {}, "outputs": [ { "name": "stdout", "output_type": "stream", "text": [ "Semaine 1\n", "Semaine 2\n", "Semaine 3\n", "Semaine 4\n", "Audio\n", "Video\n", "Display\n", "Native\n", "Notification #1\n", "Notification #2\n", "Notification #3\n", "Notification #4\n", "Notification #5\n" ] } ], "source": [ "# Correction E3\n", "medias = [\"Audio\", \"Video\", \"Display\", \"Native\"]\n", "for s in range(1, 5):\n", " print(f\"Semaine {s}\")\n", "for m in medias:\n", " print(m)\n", "for n in range(1, 6):\n", " print(f\"Notification #{n}\")\n" ] }, { "cell_type": "markdown", "id": "874064bb", "metadata": {}, "source": [ "### Correction E4\n" ] }, { "cell_type": "code", "execution_count": 45, "id": "632de2c2", "metadata": {}, "outputs": [ { "name": "stdout", "output_type": "stream", "text": [ "Relance conseillee Eva\n", "Panier OK Leo\n", "Relance conseillee Mia\n", "Relance conseillee Sam\n", "Panier OK Zoe\n", "Nombre total de relances conseillees : 3\n" ] } ], "source": [ "# Correction E4\n", "clients_ex = [\"Eva\", \"Leo\", \"Mia\", \"Sam\", \"Zoe\"]\n", "montants_ex = [55, 120, 75, 30, 210]\n", "seuil = 80\n", "nb_relance = 0\n", "for i in range(len(clients_ex)):\n", " if montants_ex[i] < seuil:\n", " print(\"Relance conseillee\", clients_ex[i])\n", " nb_relance += 1\n", " else:\n", " print(\"Panier OK\", clients_ex[i])\n", "print(f\"Nombre total de relances conseillees : {nb_relance}\")\n" ] }, { "cell_type": "markdown", "id": "e983294e", "metadata": {}, "source": [ "### Correction Bonus\n" ] }, { "cell_type": "code", "execution_count": 46, "id": "5546f14b", "metadata": {}, "outputs": [ { "name": "stdout", "output_type": "stream", "text": [ "Eva — A risque\n", "Leo — Standard\n", "Mia — A risque\n", "Sam — A risque\n", "Zoe — VIP\n" ] } ], "source": [ "# Correction bonus\n", "clients_ex = [\"Eva\", \"Leo\", \"Mia\", \"Sam\", \"Zoe\"]\n", "montants_ex = [55, 120, 75, 30, 210]\n", "for i in range(len(clients_ex)):\n", " m = montants_ex[i]\n", " if m >= 150:\n", " c = \"VIP\"\n", " elif m >= 80:\n", " c = \"Standard\"\n", " else:\n", " c = \"A risque\"\n", " print(f\"{clients_ex[i]} — {c}\")\n" ] } ], "metadata": { "kernelspec": { "display_name": "Python 3", "language": "python", "name": "python3" }, "language_info": { "codemirror_mode": { "name": "ipython", "version": 3 }, "file_extension": ".py", "mimetype": "text/x-python", "name": "python", "nbconvert_exporter": "python", "pygments_lexer": "ipython3", "version": "3.11.9" } }, "nbformat": 4, "nbformat_minor": 5 }